There were only reports of the end of photography gear from Ricoh Pentax. This prompted the company to reply:
Ricoh/Pentax will not change its distribution structure in North America, and the company has significant plans and goals for the North America market this year that will utilize mass production of its products.
Ricoh is apparently exploring direct to consumer manufacturing as part of their way to find a path forward in the crowded digital imaging market.
It seems like the GR brand will continue to focus on small, specialized, high-quality cameras and we hope to see mirrorless offerings from Pentax.
Ricoh/Pentax will not change its distribution structure in North America, and the company has significant plans and goals for the North America market this year that will utilize mass production of its products.
Ricoh is apparently exploring direct to consumer manufacturing as part of their way to find a path forward in the crowded digital imaging market.
It seems like the GR brand will continue to focus on small, specialized, high-quality cameras and we hope to see mirrorless offerings from Pentax.